A kiwi who dared to dream.

I was born in 2003, right in the middle of the 8-bit gaming era. Through some of the hardest years of college and law school, video games were my escape. It never mattered where they took me, riding out on horseback or sailing into battle, they always gave me joy and a place to breathe.

Even with all the pressure and competition around me, those pixel worlds reminded me of something simple, something I have carried with me ever since.

SRIX is my own universe, the place where that creativity gets to live. When you wear a SRIX polo, I want you to feel your own strength.

SHAHEER RIZWAN, FOUNDER AND CEO OF SRIX

A SRIX polo is a personal reflection of you. Clothing has always been one of the most honest ways we express who we are. For as long as people have existed, what we wear has told the world our status, our stories, and where we come from.

SRIX carries that on, made for people who understand that how you look is part of who you are. It is an honour to be part of your journey.

I am from New Zealand, a country of wide, breathtaking landscapes. From the very start, I wanted to design clothing that feels like where I am from. Natural, light, and breathable, like fresh air on a quiet morning.

One day we want to make SRIX entirely here. Right now our polos are made in China, where bamboo viscose fabric is a true specialty. In time we want to bring it all home.

Somewhere along the way, fashion drifted away from sustainability. Our mission is to prove that it was never a choice to begin with. Sustainable materials can make the best clothing there is, and our bamboo viscose and cotton blend is the proof.

In 2026 we made a decision. The 8-bit world had given SRIX a soul; now it needed a system. So we started building the way technology companies build: one product per category, engineered, improved every year, kept forever.

Generation 0 is complete. Everything from here is iteration.